PINK PALACE

The Colony Hotel: A Palm Beach Icon, Past, Present, and Future

Nestled in the heart of Palm Beach just steps from Worth Avenue and the Atlantic Ocean, The Colony Hotel is more than just a luxurious escape—it’s a vibrant symbol of old Florida glamor, timeless charm, and the ever-evolving culture of America’s most storied resort town. With a playful spirit and a pedigree to match, The Colony has captivated guests since it first opened its doors in 1947. From royalty and presidents to Hollywood stars and modern influencers, it remains the darling of Palm Beach, seamlessly blending history with hipness.

The Past: A Pink Palace with a Purpose

When The Colony Hotel opened shortly after World War II, it was part of a new wave of postwar optimism. Designed in the British Colonial style, the hotel’s pink exterior quickly became a beacon of chic. It wasn’t long before The Colony earned a reputation as “the social hub of Palm Beach.” The Rat Pack lounged by the pool. The Duke and Duchess of Windsor were frequent guests. John Lennon and Yoko Ono even sought refuge here.

In its early days, The Colony wasn’t just a place to stay—it was *the* place to see and be seen. The Coral Ballroom hosted legendary galas, and stories of Gatsby-esque nights linger like the scent of gardenias in the courtyard. Its allure lay in its mix of elegance and intimacy: it felt like a private club, yet radiated inclusivity.

The Present: Chic, Cheeky + Delightfully Pink

Fast forward to today, and The Colony Hotel still wears its pink coat with pride—but with a modern twist. Under the stewardship of ownership with deep Palm Beach roots, the hotel has undergone a thoughtful revitalization that honors its legacy while inviting in a new generation of tastemakers.

The interiors, refreshed by top designers like Mark D. Sikes, now blend classic Palm Beach motifs—bamboo, rattan, and chinoiserie—with playful pops of color and contemporary art. Custom de Gournay wallpaper, monogrammed beach cruisers, and whimsical pet-friendly amenities speak to its careful curation. It’s both nostalgic and of-the-moment.

And the social scene? Still thriving. Swifty’s, the famed Upper East Side transplant restaurant, has become the new clubhouse, where cabana brunches and jazz nights keep the magic alive. The Colony has become Instagram-famous while retaining its off-camera soul, proving that luxury can still feel like home.

The Future: A Bright Pink Tomorrow

Looking ahead, The Colony Hotel is poised to continue its reign as Palm Beach’s crown jewel. Sustainability and community are taking center stage: from sourcing locally for its restaurants to supporting local artists and hosting philanthropic events. Plans for expanded wellness offerings, curated cultural programming, and collaborations with fashion and design icons are all on the horizon.

But perhaps most importantly, The Colony’s future remains rooted in joy. It’s not just about lavish rooms or photo ops—it's about a feeling. A sense of escape, delight, and old-fashioned hospitality that never goes out of style.

More Than a Hotel—A Palm Beach Legend

The Colony Hotel is not just a building or a brand; it’s a living chapter in Palm Beach’s history. From the glamor of the golden age to its vibrant role today and into tomorrow, The Colony continues to capture the essence of its time—effortlessly, elegantly, and always with a wink.

Whether you’re sipping a cocktail under the palms or simply strolling by to snap a picture of that iconic pink façade, one thing’s certain: The Colony isn’t just part of Palm Beach—it is Palm Beach!

#stayinspired